![]() Specs compared: 2018 Kobo Forma vs Kindle OasisĨ-inch 300ppi E Ink, with ComfortLight front-light (adjustable color temp)ħ-inch 300ppi E Ink, 10 front lighting LEDs, adaptive light sensorīluetooth, Wi-Fi, optional cellular, microUSB (charging)ĮPUB, EPUB3, PDF, MOBI, JPEG, GIF, PNG, BMP, TIFF, TXT, HTML, RTF, CBZ, CBRĪZW, AZW1, TPZ, MOBI, PRC, PDF, DOC, HTM, HTML, RTF, MP3, AAX, Audible Format 4īut once I got used to it, the Forma's design made it comfortable and more convenient to hold since it freed up my left hand. I typically hold my Paperwhite with both hands, gripping it by its chunky black bezels. It felt noticeably larger in my hand, and holding it by its side chin with just my right hand felt alien at first. ![]() Coming from a Kindle Paperwhite, the Forma's size required an adjustment for me. The Forma sports an 8-inch 300ppi screen, making it slightly larger than the 7-inch 300ppi screen on the Oasis. Kobo adopted what has come to be the standard "premium e-reader" design for the Forma, featuring a large E Ink display with a wide side chin adorned with page-turn buttons. If you've seen the Kindle Oasis, you know what the Kobo Forma looks like. It's decked out with all of Kobo's advanced e-reader features-an 8-inch 300ppi E Ink display, a waterproof design, and zero advertisements, to name a few-and as a whole, the Forma dutifully showcases what Kobo can add to the US e-book market. We tested out the $279 Kobo Forma, one of the company's newest e-readers and its competitor for Amazon's $249 Kindle Oasis. ![]() To do this successfully, Kobo needs a few things: solid e-readers at various price points, a vast e-book and audiobook library with deals and incentives that create loyal customers, and, hopefully, unique features that Amazon doesn't have. The Rakuten-owned company faces stiff competition not just from Amazon, the reigning e-reader and e-book king, but also the looming reality that e-reader technology hasn't changed drastically enough to propel consistent sales growth in recent years.īut Kobo is convinced that it can thrive in the US by offering competitive e-readers that feature no ads and by using Walmart's physical and online reach to introduce e-books and audiobooks to new customers. The digital bookshop company reentered the US market this year, teaming up with Walmart to sell Kobo e-readers, the millions of books in its e-book library, and a new audiobook subscription service.
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